Forbes article on KTM & Husky
Posted: Wed Feb 21, 2018 12:20 pm
Thought this was interesting, especially to find on Forbes:
Everything KTM Touches turns to Gold: Reinventing Husqvarna as a High-Style Motorcycle Brand
The Vitpilen 701 is pretty bad ass; but they need a better name. I am not sure about Husky street bikes becoming competitors to Ducati.
I actually like a lot of the Husky dirt bikes. People say they are just white KTM's but I don't have a problem with that or KTM. My problem is with the folks who thumb their nose at you if you DON'T ride their same expensive orange machine.
I liked the quote in the article: "...beyond the expert riders who buy KTMs". and "KTM is for the fastest guy in your town. The breadth of the potential Husqvarna buyer is much greater than KTM". I think that is the KTM marketing geniuses in action...
If Yamaha doesn't put e-start on the YZ250X in the next 5 years, my knee is going to see me on a Husky TE 300.
Its too bad KTM is privately held, I may not ride their bikes but I would own their stock.
SJ
Everything KTM Touches turns to Gold: Reinventing Husqvarna as a High-Style Motorcycle Brand
The Vitpilen 701 is pretty bad ass; but they need a better name. I am not sure about Husky street bikes becoming competitors to Ducati.
I actually like a lot of the Husky dirt bikes. People say they are just white KTM's but I don't have a problem with that or KTM. My problem is with the folks who thumb their nose at you if you DON'T ride their same expensive orange machine.
I liked the quote in the article: "...beyond the expert riders who buy KTMs". and "KTM is for the fastest guy in your town. The breadth of the potential Husqvarna buyer is much greater than KTM". I think that is the KTM marketing geniuses in action...
If Yamaha doesn't put e-start on the YZ250X in the next 5 years, my knee is going to see me on a Husky TE 300.
Its too bad KTM is privately held, I may not ride their bikes but I would own their stock.
SJ